It’s no overstatement to say that we are more distracted now than we’ve ever been. The “chaos machine” in our pockets constantly diverts our attention away from what matters, gluing our eyes to the things that don’t. And with our attention goes our focus.
Addressing this very topic, New York Times bestselling author and speaker Jon Acuff recently filmed a new series with our team entitled Focus: In a World of Bottomless Distractions and Endless Opportunities. We caught up with Jon to hear what he learned while preparing this series and his hope for those who go through it.
Jon: One thing I learned is how distracted we all are. I like to say that our distraction technology has outpaced our ability to focus. Think about how fast distraction has scaled. I mean, twenty years ago the only distraction I had on my phone was a game called snake. I don’t know if you’re my age, but it just was a line that went “doot, doot, doot, doot, doot.” Now, you have every movie ever made, every book ever written, and every podcast ever recorded in your pocket. You have a chaos machine in your pocket. So, it was really interesting to learn—that’s part of why it’s challenging. You shouldn’t feel bad that it’s hard to focus; the odds are stacked against you because of our technology. But there are some really simple things you can do, and that’s what was so fun about filming this series.
Jon: I want viewers to walk away with the idea that you can learn how to focus. It’s not a personality trait. It’s not something that some people are good at and others are bad. When you talk to people about, “Is it easy for you to focus?” or “Do you ever get distracted?” sometimes they make identity statements. They say, “I’m a really distracted person. I can never focus,” as if they can’t learn. But the one thing I want you to walk away with is you can learn, and there’s some very practical things you can do that are actually really fun. And you get to see pretty quick progress. So I want you to walk away with the idea that you can do it and that there’s things you can do.
Jon: My most memorable moment of any series—we’ve done because we’ve done three together (so, I know I’m talking about Focus, but we’ve done Soundtracks and Finish)—my most memorable moment was where I got to the shoot and there was a cliff. They had set up the shoot on the edge of a cliff that was three-hundred feet high, overlooking a river, and there was a rock that was, in my opinion, very close to the edge of the cliff. And they said, “Hey, we just want you to stand on this rock, it’ll be an amazing shot.” And I said, “What’s your second idea?” Because I talk with my hands, I move around a lot, I’m very animated. So, I said, “There’s no way I’m getting on that rock.” So, if you watch that video, I’m perched on the rock. I’m sitting on the rock, that was our compromise, but I’m kind of looking over my shoulder. That was the most memorable. The second was, we filmed in Nissan Titan Stadium in Nashville, Tennessee, where I live. And it was an amazing shot, and they had a drone, and it was just gorgeous. So, I love partnering with RightNow because they always do such beautifully well-thought-out work.
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