Cast and Model Your Mission and Vision featuring Tom Verdery

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This RightNow training post, in partnership with the Soderquist Leadership, features Tom Verdery, Soderquist Leadership's Executive in Residence. Pulling from his 34 years of experience with Proctor and Gamble, he continues to teach leadership strategies to younger executives. In this first video, Tom gives great detailed insight into casting the vision and setting the mission for your organization.




Tom gave four guidelines to remember and answer for an effective mission statement.
  1. 20 words or less
  2. What am I best at?
  3. What is most important?
  4. Make it inspiring!

Evaluate your mission statement based on these 4 components. How well does it meet each of these challenges? If you do not have one, work on it here and follow these guidelines.
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Tom also gave his guidelines for casting an effective vision statement. Remember to make it specific, measurable and timely.
  1. Where do you want to be in 3 to 5 years?
  2. What do you want to accomplish?
  3. 20 words or less

Evaluate your vision statement based on these 3 components. How well does it meet each of these challenges? If you do not have one, work on it here and follow these guidelines.
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Do you agree with the importance that Tom attaches to these statements? What might it positively do for your company if you take his advice seriously?
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The first step is to clearly cast the mission and vision for your organization, but if your life doesn't reflect these things, you will have a hard time asking your people to live them. In this video, Tom speaks to the issue of modeling the behavior you want to see from your workers.



Honesty is telling the truth, but integrity is living the truth. If you want a great organization, you need to model what you want.

What are your expectations for your leadership? Use this space to list the minimum core competencies and values that you expect to see from managers.
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Now use this space to evaluate how well you do in each of these things you have listed. Remember that if you're people can't see it in you, you are not really modeling that value.
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Developing strong mission and vision statements gives everyone a positive direction for their work and behavior. What matters more, however, is that the leadership models what they expect from everyone. Great leaders say what they want, but model it more loudly.


If you're interested in seminars, retreats or leadership consulting from Soderquist Leadership for your business, visit their website, here