7 Tips to Handle PR Nightmares

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In this 5 minute session from Leadership Network's 2012 The Nines Conference, Greg Surratt, Senior Pastor at Seacoast Church in Charleston, South Carolina, gives his church's guidelines for dealing with PR issues and shares how these steps helped his church during their own PR nightmares. The seven steps they follow have helped Seacoast to come out positively on the other end of two terrible situations.

Greg has some wonderful advice for wisely handling these kinds of issues. Here is his list. 
  1. Make every decision as if it will appear in the newspaper tomorrow.
  2. Do background checks on everyone - trust but verify.
  3. Pray for sin issues, but report criminal issues to the police.
  4. Have one voice speak for the church - one courteous, engaging, and boring voice.
  5. Don't look like you are hiding anything.
  6. When you are wrong, admit it.
  7. Remember that it is God's church, and not yours.

If your church is currently dealing with a PR crisis, make a plan for dealing with it. How will you use these steps to come through this positively? If not, imagine yourself in one of the two situations Greg mentioned and consider this a planning space for future preparedness.
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Does your church perform background checks? If yes, what prompted this decision? If not, do you feel that this should become policy.
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What should be your ultimate goal when a PR crisis hits? Assuming your general answer is "to bring glory to Jesus' name", what is your specific outcome goal so that Christ will be honored?
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"What, then, shall we say in response to these things? If God is for us, who can be against us? He who did not spare his own Son, but gave him up for us all—how will he not also, along with him, graciously give us all things? Who will bring any charge against those whom God has chosen? It is God who justifies."
                                                  ~Romans 8:31–33 (NIV)

For information about Leadership Network's The Nines Conference, go to www.thenines.tv.