Invest in Company Culture

A Healthy Culture


When your employees become committed to the values, the culture of the company changes. As the leader, you hold the responsibility to nurture the culture of the company. Dina Dwyer-Owens, authors speaker, and co-chairwoman of the Dwyer Group, offers insight into how leaders can invest in company culture.

Dina Dwyer-Owens is an author, speaker, and co-chairwoman of the Dwyer Group, a holding company of multiple service-based franchise organizations. She is the author of Values, Inc. and Live R.I.C.H. and speaks regularly to leaders and companies about adhering to ethics in business and in life. 



Dina keeps the values at the forefront of her business. She makes sure everyone in the Dwyer Group remembers and applies each value. In doing so, she ensures the organization maintains a healthy culture.

How would you describe the culture of your company?
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What do you value the most about your organization’s culture? Why?
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Dina said a company’s values are necessary to avoiding problems in company culture. In what ways do your company’s values contribute to the culture?
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How could you promote the culture of your company this week?
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The values of your company influence the culture. As the leader, you can instill those values in every employee. Focus on one aspect of your organization’s culture this week that you feel needs the most growth. Meet with your leadership team to discuss ways to further that part of the company’s culture in the coming weeks.


Learn more from Dina Dwyer-Owens in the course When Values Matter.