Values Matter to Employees

Listen for Feedback


You could have an incredible list of values for your company. But if your employees don't know the company values, you might be in for some trouble. Dina Dwyer-Owens, author, speaker, and co-chairwoman of the Dwyer Group, shares how her experience on Undercover Boss taught her how much company values matter to employees.

Dina Dwyer-Owens is an author, speaker, and co-chairwoman of the Dwyer Group, a holding company of multiple service-based franchise organizations. She is the author of Values, Inc. and Live R.I.C.H. and speaks regularly to leaders and companies about adhering to ethics in business and in life.  



Dina spent time on Undercover Boss. During her time on the show, she saw firsthand whether or not her employees understood and implemented the company values of the Dwyer Group.  

Though you probably don’t have the same opportunity Dina had to survey how employees adopted the company values, you can evaluate whether or not values trickle down to the employees. Do you think your company values carry all the way through to your employees? Why or why not?
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Dina said the best employees are the ones who give feedback. What sort of feedback do you hear from your employees? How could you create an environment that invites feedback?
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Dina spoke about the value of asking clarifying questions instead of jumping to conclusions. What benefits do you see to her approach?
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What could you do this week to practice your company values as an example for your employees?
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When you show your employees that you care about the company values, they will be more likely to apply them to their work. Pick one value to focus on this week. Try modeling that value to your employees through your actions and words. 


Learn more from Dina Dwyer-Owens in the course When Values Matter.