A Generous Commitment

In the Business of Societal Well-Being


By definition, social entrepreneurship devotes itself to the well-being of others throughout society. Being "for people" as a business means a commitment to enhancing the lives of those within its influence. In this post taken from the course, "Social Entrepreneurship: Committed to the Needs of People," Will Haughey describes how an organization can truly devote itself to the good of society.

Will is the Co-Founder and Chief "Blockhead" of Tegu, a toy company based out of Honduras that sells magnetized wooden block sets. He and his brother launched their business in 2006 out of a desire to help meet the needs of Honduran poverty. Since then, it has grown to support hundreds of employees and has been featured nationally on TODAYPeople Magazine, and The Oprah Magazine



Will talked about how Tegu did not begin with a desire to manufacture toys, but with a commitment to influencing poverty in Honduras through business. Their passion for helping people in need served as the motivation behind the idea of a toy manufacturer. 

Would you characterize yourself as someone who is committed to people? How do you see this lived out in your work?
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Psalm 118:5-9 (ESV)

5 Out of my distress I called on the Lord;

the Lord answered me and set me free.

6 The Lord is on my side; I will not fear.

What can man do to me?

7 The Lord is on my side as my helper;

I shall look in triumph on those who hate me.

8 It is better to take refuge in the Lord

than to trust in man.

9It is better to take refuge in the Lord

than to trust in princes.

Scripture quotations marked (ESV) are from The Holy Bible, English Standard Version®, copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.


Romans 8:31 (ESV)

God’s Everlasting Love

31What then shall we say to these things? If God is for us, who can be against us?

Scripture quotations marked (ESV) are from The Holy Bible, English Standard Version®, copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.


Will and his brother received a lot of pushback on their idea because it did not make profitable sense to those around them. How do you respond to criticism from others? Does it cause you to back away from what is important? How so?
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In addition to enabling workers to earn longterm wages, Will discussed how Tegu strives for environmental responsibility and education with regard to deforestation in order to care for their people as a whole. In what ways does your company work with a holistic commitment to its people? How can you see your efforts having a "ripple effect" on the society where they are located?
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Risk is an inherent part of people-focused business. While Tegu started with poor margins compared to its competitors, Will shared that he and his brother were willing to suffer below industry profits for the betterment of Honduran poverty. When it comes to your business, what are you willing to risk in your commitment to people? What are the ways your company measures its generosity?
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The early days of launching a business can feel like a race for survival. From the start, Will and his brother struggled to make Tegu competitive. But they endured the seasons of difficulty because of their commitment to Honduran poverty. At one point or another, you will face similar seasons of trial. As you focus your work on the benefit of others, develop a strong mission and vision that will carry you in the challenging days.


For more insights and teaching from Will Haughey, check out the full course, Social Entrepreneurship: Committed to the Needs of People.