Advice for Women in Leadership

Embrace How God Has Made You


God wants both genders in the workplace, but many women feel the burden of managing the challenges of marriage and motherhood in addition to the difficulties that come with work. Having founded her own company, Anne Beiler understands this tension well. Reflecting on her experiences, Anne encourages women everywhere to embrace the ways in which God has created them to make themselves available to His leadings in their lives.

Anne founded Auntie Anne's in 1987 to support her husband's vision to offer free counseling services in their community. Today, Auntie Anne's Inc. is the world's largest hand-rolled soft pretzel franchise with over 1200 locations worldwide. Anne is among an elite group of women who have founded national companies in America, and is one of an even smaller number who have owned an international franchise company. In 2005, she sold Auntie Anne's and authored her book, Twist of Faith. 


Anne started by talking about how a right understanding of your identity affects your approach to the responsibilities of life. Why is finding your identity in your work dangerous? How does rooting your identity in Christ free you from this? What do you look to for you identity?
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What are some of the unique ways in which God has created you (passions, gifts, talents, etc.)? How has He provided opportunities for you to use them?
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In the busyness of life, it is important to manage your time well. Anne encouraged an approach to the work/life balance that ensures your relationships are not neglected in the process. How do you manage your time? What steps will you take this week to make certain that you are not neglecting important relationships in your approach to work?
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As a woman in leadership, God has gifted you uniquely to live out His plans for you. When you root your identity in Him, you can trust that He will take you where you need to go. In the midst of managing your work/life balance, trust in God's sovereignty to provide the freedom for you to work with excellence and invest well in your relationships.

To purchase a copy of Anne's book, Twist of Faith, click here