Growth and Disruptions

Serving the Customer First


Growth and innovation are crucial to business success. But how do you determine when and where to grow? How do you approach disruptions that force growth? In these videos from the WorkMatters FUSE Forum, CEO John Roberts talks about how serving your customers, knowing your competitors, and embracing disruptions can help you grow in the right direction. John is President and CEO of J.B. Hunt Transport Services, one of the largest transportation logistics companies in North America. 


How do you know when it is time to grow your business? What holds you back from initiating growth and following through with changes that come?
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John said that growth comes from recognizing a need and serving customers first. Think about your customers: What do they need? What will they pay for? How can you serve them better? What are some ways you could learn more about your customers?
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John said that growth also comes from researching your competition. Think about your competitors: What are they offering? How are they doing it? What are their weaknesses? How could you learn more?
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When it comes to growth, John said we have to take risks based on discipline. What does this look like in your business? How do you decide when and what risks to take? How do you pursue growth, but ensure you generate the capital returns to be sustainable?
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John explained that growth happens in response to a need. But sometimes growth happens in response to an unanticipated disruption, right? John describes how to pursue growth by leading and embracing disruptions instead of allowing disruptions call all the shots.


John said, “Disruption is the greatest beginning of the new idea.” Do you agree? Why or why not?
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Describe a specific time when disruption birthed a new idea for your business. Did you anticipate the disruption? How did that new idea impact your business?
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John encouraged us to be our own disruptors by understanding the market and the life cycle of our products. How could the market be changing the way your customers buy and think about your products? Which of your products are experiencing growth, but might be on the verge of death?
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How could you present your own disruptions to stay ahead of the game? Does that scare you or excite you? Why?
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There is much that could be said about how to navigate growth and disruption in business, but today, be encouraged to take educated risks, surround yourself with people you trust, and allow the Lord to lead and guide all of your decisions. 


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