Culture of Care

Culture and Leadership


We hear a lot about culture-making as business leaders. We know it is important, but it can also be daunting. How can we incorporate our personal beliefs in a business where people have diverse beliefs? What does it look like to cultivate a healthy, God-honoring culture? In these videos from the WorkMatters FUSE Forum, John Roberts shares how the leadership at his organization have developed and sustained a strong culture of care built on biblical principles and humility. John is President and CEO of J.B. Hunt Transport Services, one of the largest transportation logistics companies in North America.


How would you describe the culture of your organization? Who or what have most contributed to the development of the culture? Where do you see room for improvement?
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John said the cultural pillars of J.B. Hunt are
  • Integrity
  • Honesty
  • Hard Work
  • Care
  • Excellence

What are the “cultural pillars” of your organization? How do you protect those values? In what ways are they lived out by leadership and embraced by staff on a daily basis?
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Matthew 22:37-39 (ESV)

37And he said to him, “You shall love the Lord your God with all your heart and with all your soul and with all your mind.38This is the great and first commandment.39And a second is like it: You shall love your neighbor as yourself.

Scripture quotations marked (ESV) are from The Holy Bible, English Standard Version®, copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.


John said that the verse above speaks to the leadership and level of care at J.B. Hunt. Could you say the same about your organization? Why or why not?
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How are employees loved by leadership, and in what ways do employees love each other? What impact does genuine love and care have on productivity and profitability?
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John commended the founders and prior leaders of J.B. Hunt  for their commitment in leading with biblical principles and creating a culture of care. In this next video, John talks about how he approaches leadership and the specific ways he takes care of employees. 


What do you consider your biggest responsibility as a leader? Why?
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John sees himself as CEO, in the middle of his organization and those closest to the customer on the outside ring. No one is at the top or bottom. What do you like about this perspective? How could you implement that in your culture?
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John shared a few examples of ways he cares for employees:
  • Recognizes their value and efforts
  • Respects their person and work
  • Stays aware of how they are doing
  • Keeps the business healthy
  • Works with integrity and trusts them to do the same

How do you recognize or show appreciation for the efforts of your employees? How do you communicate respect and build mutual trust?
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What are some of the ways you care of your employees? What are your strengths in this area? What would you like to do better, and how could you do that?
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You are responsible as a leader of your organization for the people in your care. There are countless ways you already take care of your employees–compensation, benefits, building a healthy business, working with integrity–but take time today to consider ways you and your leadership team could love more generously to create strong culture that speaks to the love and care of Jesus. 


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