Where Will Your Vision Take You?

Know Your Destination


As leaders, it’s our responsibility to prepare our people to face the future and succeed. That begins with what Steve Reinemund calls vision. Steve worked with PepsiCo for 23 years, and served the last six of those years as the CEO of the company. He saw exciting things happen through the globalization of the company. When he retired from PepsiCo, he became the Dean of Business at Wake Forest University where he dedicated his time to equipping new leaders to face the brave new world of business. Listen as Steve outlines the demands of the marketplace today. 



Steve points out that the most successful companies going forward will be those that have the clearest vision, the simplest tactics, and the best execution. Vision and values, then, are important. We have to know where we’re going and what values will guide us to our destination. 

Steve mentions that Apple and Chick-fil-A have engaged the changing landscape of the marketplace well. Does either of those companies impress you with their business model? If so, why? What about them?
Log In to Continue


In this next video, Steve addresses the first part of good leadership: vision. He explains why vision is so critical to leading a company into the future as the marketplace continues to develop.  


If you had to articulate the vision and values of your company, could you do it? Why or why not?
Log In to Continue

Steve highlighted the importance of writing down a business’s vision and values, rather than simply rely on the “folklore” of the company. Have you written down the guiding values of your business? Can anyone in the company find those values?
Log In to Continue

Steve talked about how the values that he helped establish at PepsiCo directed every meeting and decision the leadership had. As you look at your own business, how has your values and vision shaped your actions? If it hasn’t, why not?
Log In to Continue


In the fast-moving world of business—particularly business on a global scale—it’s crucial for leaders to establish a clear vision for the company. You have to know where you’re going and what values will keep you on the right heading. Values matter. 


For more insights from Steve Reinemund, check out the full course The Brave New World of Business.  

This post was made in cooperation with the Soderquist Leadership. For more great content, visit their website here.