Maintain Clarity of Purpose

Simplicity is Key


In a world of endless options and constant media access, it can be hard to keep things simple in business. In this post, produced in partnership with Soderquist Leadership, Chick-fil-A CEO Dan Cathy shares how to pursue simplicity and maintain clarity of purpose. Dan Cathy is the Chairman, President, and CEO of Chick-fil-A, the largest quick-serve chicken restaurant chain and one of the largest family owned businesses in the United States.


What is your business purpose or mission? How do you stay focused on that purpose? What else could you do?
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When is it a challenge for you to keep things simple in business? How are you tempted to create more or do more for the sake of keeping up with trends and other companies?
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Dan said that high-performance organizations run of the fuel of the five Fs: 
  • Fast
  • Focused
  • Flexible
  • Friendly
  • Fun 

Which of these attributes describe your organization? In what ways? Which could use more of your time and attention? Why?
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Dan shared this quote, “In the space of complexity, leaders distill simple truths.” Take time to consider how you could pursue more purpose and simplicity in every area of your business. 


Content from this post was taken from the course Effective Leadership in the Marketplace. To view the entire course, click here.  


If you're interested in seminars, retreats or leadership consulting from Soderquist Leadership for your business, visit their website, here