Effective Branding

2015 C12 Leaders Conference


In this 32-minute session from the 2015 C12 Leaders Conference, Sergio Luna shares his story and outlines seven ways to create an effective and compelling brand that captures your story. Sergio Luna is the Founder and CEO of Rojo 032, a branding and design agency in San Antonio, Texas. 



Sergio shared 7 principles for creating a great brand:
  1. Create a great name
  2. Reflect your true identity
  3. Make it inspiring
  4. Build from core values
  5. Select the right colors 
  6. Keep it simple
  7. Stay consistent 

Which of Sergio’s points did you find most impactful? Why?
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Did you gain specific insight into your life, work or leadership? What challenged you?
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How were you encouraged through this message? How could you take what you’ve leaned to encourage someone else and equip them as a disciple of Christ?
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How, practically, can you implement what you heard in this message in your life and/or work today? What will you do differently this week because of what you’ve just heard?
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Sergio concluded, “Stories well-told move the world.” May we labor to tell a great story with our brands to not only grow our businesses, but attract people to our God.  


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