Mike Rusch is Chief Executive Officer at Pure Charity, a nonprofit dedicated to empowering people to create tangible, measurable results through discovering, sharing, and funding non-profit projects around the world. Mike has served as Vice President, Shopper Insights for Nickelodeon, MTVN Kids & Family Group, Director of Retail Analytics at The Walt Disney Company, as a member of the Category Management team at Hershey Foods and within the Information Systems Division of Walmart Stores, Inc. Mike graduated from the University of Arkansas with a degree in Computer Engineering after serving four years in the US Marine Corps. Mike serves on the Board of Directors for the Kidmia Foundation and Help One Now and is a founding member of the Cobblestone Project. Mike lives in Bentonville, Arkansas with his wife and four children.