Matt Mooney and his wife, Ginny, founded 99 Balloons, an organization that exists to help others engage children with special needs locally and globally. Many know Matt through the story of his son, Eliot, whose 99 days on this earth were commemorated with 99 balloons. He is the author of the book, A Story Unfinished. Matt and Ginny have three children and live in Fayetteville, Arkansas.