Dawn Nicole Baldwin is Lead Strategist and Founder of AspireOne, a strategic branding firm that focuses on helping organizations reach people more effectively. Nicole is considered one 
 of the leading experts on branding and marketing for nonprofits and ministries. She frequently contributes to today's leading edge thinking of integrating Christianity and culture as one of the flagship members of Outreach magazine's judging panel of America's Most Innovative Churches. She is the co-founder of the Cultivate Conference and has designed for leading Communication Directors in ministry. She's been a contributor to several books including Unique: Telling Your Story in the Age of Brands and Social Media and Starting from Scratch by Phil Cooke, as well as Just Lead by Sherry Surratt and Jenni Catron and Outspoken by Tim Schraeder. Previously, she was on staff at Willow Creek Community Church leading Visual Communications for 22,000 in weekly attendance and supporting the needs of over 100 ministries. She also led new product launches and was responsible for building the brand of VeggieTales on the staff advertising team of Big Idea Productions.