Jeff Wallace is the Executive Director of the LIFT Tour and Youth Pastor Summit. He is nationally known as an urban ministry communicator, innovator, leader, and life coach. He previously served for 20 years as Pastor of Youth Development at Peace Baptist Church in Decatur, Georgia, and then transitioned to the role of Executive Pastor at Peace Baptist. Jeff is also the founder of FrontLine Urban Resources, Inc., which is an organization that provides resources and trainings to help leaders engage an evolving generation of families as well as teaching them how to redefine and reshape their traditional views of urban culture. He is the author of Urban Ministry from Start to Finish, co-author of Everybody’s Urban, Urban LIVE curriculum, The Skinny on Communication, and 99 Things Every Guy Should Know. He is a writer in the Simple Truth Bible and a contributor in Reggie Joiner’s Creating a Lead Small Culture book. Jeff and his wife, Quovadis, have three sons.